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Bass - Le marketing scientifique\n                                        <\/a>\n                                    <\/h2>\n                                                                                                                <div class=\"font-size-2  mb-1 text-truncate\">\n                                            <a href=\"https:\/\/riebu.fr\/authors\/38800\" class=\"text-gray-700\">\n                                                Albert C. 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Efficacit\u00e9 publicitaire, capital marque, comportement du consommateur et lien marketing-finance\n                                        <\/a>\n                                    <\/h2>\n                                                                                                                <div class=\"font-size-2  mb-1 text-truncate\">\n                                            <a href=\"https:\/\/riebu.fr\/authors\/14241\" class=\"text-gray-700\">\n                                                Catherine Viot\n                                            <\/a>\n                                        <\/div>\n                                                                        \n                                    <div class=\"price d-flex align-items-center font-weight-medium font-size-3\">\n                                        <span class=\"woocommerce-Price-amount amount\">\n                                                                                      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class=\"col-md product__body product__body pt-3 bg-white mb-3 mb-md-0\">\n                                    <div class=\"text-uppercase font-size-1 mb-1 text-truncate\">\n                                        <a\n                                            href=\"https:\/\/riebu.fr\/books\/9782847699616\/Jean-Jacques-Lambin---Investissemens-publicitaires,-orientation-march%C3%A9-et-globalisation\">EPUB<\/a>\n                                    <\/div>\n                                    <h2\n                                        class=\"product__title h6 text-lh-md mb-1 crop-text-2 h-dark\">\n                                        <a href=\"https:\/\/riebu.fr\/books\/9782847699616\/Jean-Jacques-Lambin---Investissemens-publicitaires,-orientation-march%C3%A9-et-globalisation\"\n                                            tabindex=\"0\">\n                                            Jean-Jacques Lambin - Investissemens publicitaires, orientation march\u00e9 et globalisation\n                                        <\/a>\n                                    <\/h2>\n                                                                                                            \n                                        <div class=\"font-size-2  mb-2 text-truncate\">\n                                            <a href=\"https:\/\/riebu.fr\/authors\/38795\" class=\"text-gray-700\">\n                                                Benny Rigaux-Bricmont\n                                            <\/a>\n                                        <\/div>\n                                                                        <p class=\"font-size-2 mb-2 crop-text-2\">\n                                        Au mois de mai 2015, une recherche en ligne associait 137 publications et 4 770 citations au nom de Jean-Jacques Lambin. Le pr\u00e9sent texte retrace les diverses \u00e9tapes de cette carri\u00e8re scientifique hors du commun et essaie de mettre en perspective ...\n                                    <\/p>\n                                    <div class=\"price d-flex align-items-center font-weight-medium font-size-3\">\n                                        <span class=\"woocommerce-Price-amount amount\">\n                                                                                            \n                                                3,99EUR\n                                                                                    <\/span>\n                                    <\/div>\n                                                                        <div class=\"product__rating d-flex align-items-center font-size-2\">\n                                        <div class=\"text-yellow-darker mr-2\">\n                                                                                            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<\/div>\n                    <\/li>\n                                                        <li class=\"product product__list\">\n                        <div class=\"product__inner overflow-hidden p-3 p-md-4d875\">\n                            <div\n                                class=\"product__link row position-relative\">\n                                <div class=\"col-md-auto product__thumbnail mb-3 mb-md-0\">\n                                    <a href=\"https:\/\/riebu.fr\/books\/9782847699609\/Werner-Kroeber-Riel---Fondateur-de-la-recherche-en-comportement-du-consommateur-en-Allemagne-et-visionnaire-des-sciences-de-gestion\"\n                                        class=\"d-block\">\n                                        <img src=\"\/storage\/books\/covers\/9782847699609.jpg\"\n                                            class=\"img-fluid d-block mx-auto attachment-shop_catalog size-shop_catalog wp-post-image img-fluid\"\n                                            alt=\"image-description\">\n                                    <\/a>\n                                <\/div>\n                                <div\n                                    class=\"col-md product__body product__body pt-3 bg-white mb-3 mb-md-0\">\n                                    <div class=\"text-uppercase font-size-1 mb-1 text-truncate\">\n                                        <a\n                                            href=\"https:\/\/riebu.fr\/books\/9782847699609\/Werner-Kroeber-Riel---Fondateur-de-la-recherche-en-comportement-du-consommateur-en-Allemagne-et-visionnaire-des-sciences-de-gestion\">EPUB<\/a>\n                                    <\/div>\n                                    <h2\n                                        class=\"product__title h6 text-lh-md mb-1 crop-text-2 h-dark\">\n                                        <a href=\"https:\/\/riebu.fr\/books\/9782847699609\/Werner-Kroeber-Riel---Fondateur-de-la-recherche-en-comportement-du-consommateur-en-Allemagne-et-visionnaire-des-sciences-de-gestion\"\n                                            tabindex=\"0\">\n                                            Werner Kroeber-Riel - Fondateur de la recherche en comportement du consommateur en Allemagne et visionnaire des sciences de gestion\n                                        <\/a>\n                                    <\/h2>\n                                                                                                            \n                                        <div class=\"font-size-2  mb-2 text-truncate\">\n                                            <a href=\"https:\/\/riebu.fr\/authors\/38796\" class=\"text-gray-700\">\n                                                Andrea Gr\u00f6ppel-Klein\n                                            <\/a>\n                                        <\/div>\n                                                                        <p class=\"font-size-2 mb-2 crop-text-2\">\n                                         Au cours de sa carri\u00e8re universitaire, Kroeber-Riel s\u2019est int\u00e9ress\u00e9 avec m\u00e9ticulosit\u00e9 \u00e0 diff\u00e9rents sujets de recherche, \u00e0 partir de la philosophie des sciences, \u00e0 de l\u2019informatique marketing et du d\u00e9veloppement de syst\u00e8mes experts. Hors de ce pro...\n                                    <\/p>\n                                    <div class=\"price d-flex align-items-center font-weight-medium font-size-3\">\n                                        <span class=\"woocommerce-Price-amount amount\">\n                                                                                            \n                                                3,99EUR\n                                                                                    <\/span>\n                                    <\/div>\n                                                                        <div class=\"product__rating d-flex align-items-center font-size-2\">\n                                        <div class=\"text-yellow-darker mr-2\">\n                                                                                                                                                                                    <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                    <\/div>\n                                        <div class=\"\">(0)<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"col-md-auto d-flex align-items-center\">\n                                                                            <a href=\"javascript:\" data-target=\"60077\"\n                                            class=\"text-uppercase text-dark h-dark font-weight-medium mr-4 add-to-cart\"\n                                            data-toggle=\"tooltip\" data-placement=\"right\" title=\"\"\n                                            data-original-title=\"ADD TO CART\">\n                                            <span class=\"product__add-to-cart\">Ajouter au panier<\/span>\n                                            <span class=\"product__add-to-cart-icon font-size-4\">\n                                                <i class=\"flaticon-icon-126515\"><\/i>\n                                            <\/span>\n                                        <\/a>\n                                                                                                        <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/li>\n                                                        <li class=\"product product__list\">\n                        <div class=\"product__inner overflow-hidden p-3 p-md-4d875\">\n                            <div\n                                class=\"product__link row position-relative\">\n                                <div class=\"col-md-auto product__thumbnail mb-3 mb-md-0\">\n                                    <a href=\"https:\/\/riebu.fr\/books\/9782847699593\/Philip-Kotler---Une-pi%C3%A8ce-ma%C3%AEtresse-dans-l%27%C3%A9volution-du-concept-marketing\"\n                                        class=\"d-block\">\n                                        <img src=\"\/storage\/books\/covers\/9782847699593.jpg\"\n                                            class=\"img-fluid d-block mx-auto attachment-shop_catalog size-shop_catalog wp-post-image img-fluid\"\n                                            alt=\"image-description\">\n                                    <\/a>\n                                <\/div>\n                                <div\n                                    class=\"col-md product__body product__body pt-3 bg-white mb-3 mb-md-0\">\n                                    <div class=\"text-uppercase font-size-1 mb-1 text-truncate\">\n                                        <a\n                                            href=\"https:\/\/riebu.fr\/books\/9782847699593\/Philip-Kotler---Une-pi%C3%A8ce-ma%C3%AEtresse-dans-l%27%C3%A9volution-du-concept-marketing\">EPUB<\/a>\n                                    <\/div>\n                                    <h2\n                                        class=\"product__title h6 text-lh-md mb-1 crop-text-2 h-dark\">\n                                        <a href=\"https:\/\/riebu.fr\/books\/9782847699593\/Philip-Kotler---Une-pi%C3%A8ce-ma%C3%AEtresse-dans-l%27%C3%A9volution-du-concept-marketing\"\n                                            tabindex=\"0\">\n                                            Philip Kotler - Une pi\u00e8ce ma\u00eetresse dans l&#039;\u00e9volution du concept marketing\n                                        <\/a>\n                                    <\/h2>\n                                                                                                            \n                                        <div class=\"font-size-2  mb-2 text-truncate\">\n                                            <a href=\"https:\/\/riebu.fr\/authors\/38797\" class=\"text-gray-700\">\n                                                Marie-Laure Gavard-Perret\n                                            <\/a>\n                                        <\/div>\n                                                                        <p class=\"font-size-2 mb-2 crop-text-2\">\n                                        Nous verrons que le parcours prodigieux de Philip Kotler se structure autour de cinq grands axes, parfois correspondant \u00e0 des p\u00e9riodes particuli\u00e8res, qui vont servir \u00e0 articuler la premi\u00e8re partie de notre article. Pourtant, l\u2019un de ces axes a inc...\n                                    <\/p>\n                                    <div class=\"price d-flex align-items-center font-weight-medium font-size-3\">\n                                        <span class=\"woocommerce-Price-amount amount\">\n                                                                                            \n                                                3,99EUR\n                                                                                    <\/span>\n                                    <\/div>\n                                                                        <div class=\"product__rating d-flex align-items-center font-size-2\">\n                                        <div class=\"text-yellow-darker mr-2\">\n                                                                                                                                                                                    <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                    <\/div>\n                                        <div class=\"\">(0)<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"col-md-auto d-flex align-items-center\">\n                                                                            <a href=\"javascript:\" data-target=\"60078\"\n                                            class=\"text-uppercase text-dark h-dark font-weight-medium mr-4 add-to-cart\"\n                                            data-toggle=\"tooltip\" data-placement=\"right\" title=\"\"\n                                            data-original-title=\"ADD TO CART\">\n                                            <span class=\"product__add-to-cart\">Ajouter au panier<\/span>\n                                            <span class=\"product__add-to-cart-icon font-size-4\">\n                                                <i class=\"flaticon-icon-126515\"><\/i>\n                                            <\/span>\n                                        <\/a>\n                                                                                                        <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/li>\n                                                        <li class=\"product product__list\">\n                        <div class=\"product__inner overflow-hidden p-3 p-md-4d875\">\n                            <div\n                                class=\"product__link row position-relative\">\n                                <div class=\"col-md-auto product__thumbnail mb-3 mb-md-0\">\n                                    <a href=\"https:\/\/riebu.fr\/books\/9782847699586\/Shelby-D.-Hunt---Th%C3%A9oricien-du-marketing\"\n                                        class=\"d-block\">\n                                        <img src=\"\/storage\/books\/covers\/9782847699586.jpg\"\n                                            class=\"img-fluid d-block mx-auto attachment-shop_catalog size-shop_catalog wp-post-image img-fluid\"\n                                            alt=\"image-description\">\n                                    <\/a>\n                                <\/div>\n                                <div\n                                    class=\"col-md product__body product__body pt-3 bg-white mb-3 mb-md-0\">\n                                    <div class=\"text-uppercase font-size-1 mb-1 text-truncate\">\n                                        <a\n                                            href=\"https:\/\/riebu.fr\/books\/9782847699586\/Shelby-D.-Hunt---Th%C3%A9oricien-du-marketing\">EPUB<\/a>\n                                    <\/div>\n                                    <h2\n                                        class=\"product__title h6 text-lh-md mb-1 crop-text-2 h-dark\">\n                                        <a href=\"https:\/\/riebu.fr\/books\/9782847699586\/Shelby-D.-Hunt---Th%C3%A9oricien-du-marketing\"\n                                            tabindex=\"0\">\n                                            Shelby D. Hunt - Th\u00e9oricien du marketing\n                                        <\/a>\n                                    <\/h2>\n                                                                                                            \n                                        <div class=\"font-size-2  mb-2 text-truncate\">\n                                            <a href=\"https:\/\/riebu.fr\/authors\/38798\" class=\"text-gray-700\">\n                                                Jean-Fran\u00e7ois Trinquecoste\n                                            <\/a>\n                                        <\/div>\n                                                                        <p class=\"font-size-2 mb-2 crop-text-2\">\n                                        La pr\u00e9occupation de Hunt pour la th\u00e9orie du marketing est le apparue d\u00e8s les ann\u00e9es 1970 et couvre \u2013 pour l\u2019essentiel \u2013 plus de deux d\u00e9cennies (les ann\u00e9es 1970, les ann\u00e9es 1980 et le d\u00e9but des ann\u00e9es 1990) ; son int\u00e9r\u00eat pour la dimension \u00e9thique d...\n                                    <\/p>\n                                    <div class=\"price d-flex align-items-center font-weight-medium font-size-3\">\n                                        <span class=\"woocommerce-Price-amount amount\">\n                                                                                            \n                                                3,99EUR\n                                                                                    <\/span>\n                                    <\/div>\n                                                                        <div class=\"product__rating d-flex align-items-center font-size-2\">\n                                        <div class=\"text-yellow-darker mr-2\">\n                                                                                                                                                                                    <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                    <\/div>\n                                        <div class=\"\">(0)<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"col-md-auto d-flex align-items-center\">\n                                                                            <a href=\"javascript:\" data-target=\"60079\"\n                                            class=\"text-uppercase text-dark h-dark font-weight-medium mr-4 add-to-cart\"\n                                            data-toggle=\"tooltip\" data-placement=\"right\" title=\"\"\n                                            data-original-title=\"ADD TO CART\">\n                                            <span class=\"product__add-to-cart\">Ajouter au panier<\/span>\n                                            <span class=\"product__add-to-cart-icon font-size-4\">\n                                                <i class=\"flaticon-icon-126515\"><\/i>\n                                            <\/span>\n                                        <\/a>\n                                                                                                        <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/li>\n                                                        <li class=\"product product__list\">\n                        <div class=\"product__inner overflow-hidden p-3 p-md-4d875\">\n                            <div\n                                class=\"product__link row position-relative\">\n                                <div class=\"col-md-auto product__thumbnail mb-3 mb-md-0\">\n                                    <a href=\"https:\/\/riebu.fr\/books\/9782847699579\/Morris-Holbrook-et-l%27exp%C3%A9rience-de-consommation\"\n                                        class=\"d-block\">\n                                        <img src=\"\/storage\/books\/covers\/9782847699579.jpg\"\n                                            class=\"img-fluid d-block mx-auto attachment-shop_catalog size-shop_catalog wp-post-image img-fluid\"\n                                            alt=\"image-description\">\n                                    <\/a>\n                                <\/div>\n                                <div\n                                    class=\"col-md product__body product__body pt-3 bg-white mb-3 mb-md-0\">\n                                    <div class=\"text-uppercase font-size-1 mb-1 text-truncate\">\n                                        <a\n                                            href=\"https:\/\/riebu.fr\/books\/9782847699579\/Morris-Holbrook-et-l%27exp%C3%A9rience-de-consommation\">EPUB<\/a>\n                                    <\/div>\n                                    <h2\n                                        class=\"product__title h6 text-lh-md mb-1 crop-text-2 h-dark\">\n                                        <a href=\"https:\/\/riebu.fr\/books\/9782847699579\/Morris-Holbrook-et-l%27exp%C3%A9rience-de-consommation\"\n                                            tabindex=\"0\">\n                                            Morris Holbrook et l&#039;exp\u00e9rience de consommation\n                                        <\/a>\n                                    <\/h2>\n                                                                                                            \n                                        <div class=\"font-size-2  mb-2 text-truncate\">\n                                            <a href=\"https:\/\/riebu.fr\/authors\/3975\" class=\"text-gray-700\">\n                                                Claire Roederer\n                                            <\/a>\n                                        <\/div>\n                                                                        <p class=\"font-size-2 mb-2 crop-text-2\">\n                                        Holbrook insiste sur la diff\u00e9rence entre la recherche marketing d\u2019une part et la recherche sur le consommateur d\u2019autre part. Les travaux de recherche sur le consommateur se sont toujours appuy\u00e9s sur des emprunts interdisciplinaires assez \u00e9clectiqu...\n                                    <\/p>\n                                    <div class=\"price d-flex align-items-center font-weight-medium font-size-3\">\n                                        <span class=\"woocommerce-Price-amount amount\">\n                                                                                            \n                                                3,99EUR\n                                                                                    <\/span>\n                                    <\/div>\n                                                                        <div class=\"product__rating d-flex align-items-center font-size-2\">\n                                        <div class=\"text-yellow-darker mr-2\">\n                                                                                                                                                                                    <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                    <\/div>\n                                        <div class=\"\">(0)<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"col-md-auto d-flex align-items-center\">\n                                                                            <a href=\"javascript:\" data-target=\"60080\"\n                                            class=\"text-uppercase text-dark h-dark font-weight-medium mr-4 add-to-cart\"\n                                            data-toggle=\"tooltip\" data-placement=\"right\" title=\"\"\n                                            data-original-title=\"ADD TO CART\">\n                                            <span class=\"product__add-to-cart\">Ajouter au panier<\/span>\n                                            <span class=\"product__add-to-cart-icon font-size-4\">\n                                                <i class=\"flaticon-icon-126515\"><\/i>\n                                            <\/span>\n                                        <\/a>\n                                                                                                        <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/li>\n                                                        <li class=\"product product__list\">\n                        <div class=\"product__inner overflow-hidden p-3 p-md-4d875\">\n                            <div\n                                class=\"product__link row position-relative\">\n                                <div class=\"col-md-auto product__thumbnail mb-3 mb-md-0\">\n                                    <a href=\"https:\/\/riebu.fr\/books\/9782847699562\/Paul-E.-Green---L%27analyse-des-donn%C3%A9es-en-marketing\"\n                                        class=\"d-block\">\n                                        <img src=\"\/storage\/books\/covers\/9782847699562.jpg\"\n                                            class=\"img-fluid d-block mx-auto attachment-shop_catalog size-shop_catalog wp-post-image img-fluid\"\n                                            alt=\"image-description\">\n                                    <\/a>\n                                <\/div>\n                                <div\n                                    class=\"col-md product__body product__body pt-3 bg-white mb-3 mb-md-0\">\n                                    <div class=\"text-uppercase font-size-1 mb-1 text-truncate\">\n                                        <a\n                                            href=\"https:\/\/riebu.fr\/books\/9782847699562\/Paul-E.-Green---L%27analyse-des-donn%C3%A9es-en-marketing\">EPUB<\/a>\n                                    <\/div>\n                                    <h2\n                                        class=\"product__title h6 text-lh-md mb-1 crop-text-2 h-dark\">\n                                        <a href=\"https:\/\/riebu.fr\/books\/9782847699562\/Paul-E.-Green---L%27analyse-des-donn%C3%A9es-en-marketing\"\n                                            tabindex=\"0\">\n                                            Paul E. Green - L&#039;analyse des donn\u00e9es en marketing\n                                        <\/a>\n                                    <\/h2>\n                                                                                                            \n                                        <div class=\"font-size-2  mb-2 text-truncate\">\n                                            <a href=\"https:\/\/riebu.fr\/authors\/38799\" class=\"text-gray-700\">\n                                                G\u00e9rard Cliquet\n                                            <\/a>\n                                        <\/div>\n                                                                        <p class=\"font-size-2 mb-2 crop-text-2\">\n                                        Afin de bien comprendre l\u2019\u0153uvre de Green, nous examinerons tout d\u2019abord les contributions li\u00e9es \u00e0 la recherche marketing concernant aussi bien les m\u00e9thodes d\u2019analyse multivari\u00e9e que les m\u00e9thodes d\u2019analyse de donn\u00e9es dite multidimensionnelle, apr\u00e8s...\n                                    <\/p>\n                                    <div class=\"price d-flex align-items-center font-weight-medium font-size-3\">\n                                        <span class=\"woocommerce-Price-amount amount\">\n                                                                                            \n                                                3,99EUR\n                                                                                    <\/span>\n                                    <\/div>\n                                                                        <div class=\"product__rating d-flex align-items-center font-size-2\">\n                                        <div class=\"text-yellow-darker mr-2\">\n                                                                                                                                                                                    <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                    <\/div>\n                                        <div class=\"\">(0)<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"col-md-auto d-flex align-items-center\">\n                                                                            <a href=\"javascript:\" data-target=\"60081\"\n                                            class=\"text-uppercase text-dark h-dark font-weight-medium mr-4 add-to-cart\"\n                                            data-toggle=\"tooltip\" data-placement=\"right\" title=\"\"\n                                            data-original-title=\"ADD TO CART\">\n                                            <span class=\"product__add-to-cart\">Ajouter au panier<\/span>\n                                            <span class=\"product__add-to-cart-icon font-size-4\">\n                                                <i class=\"flaticon-icon-126515\"><\/i>\n                                            <\/span>\n                                        <\/a>\n                                                                                                        <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/li>\n                                                        <li class=\"product product__list\">\n                        <div class=\"product__inner overflow-hidden p-3 p-md-4d875\">\n                            <div\n                                class=\"product__link row position-relative\">\n                                <div class=\"col-md-auto product__thumbnail mb-3 mb-md-0\">\n                                    <a href=\"https:\/\/riebu.fr\/books\/9782847699555\/Andrew-S.C.-Ehrenberg-ou-le-chantre-de-la-r%C3%A9plication\"\n                                        class=\"d-block\">\n                                        <img src=\"\/storage\/books\/covers\/9782847699555.jpg\"\n                                            class=\"img-fluid d-block mx-auto attachment-shop_catalog size-shop_catalog wp-post-image img-fluid\"\n                                            alt=\"image-description\">\n                                    <\/a>\n                                <\/div>\n                                <div\n                                    class=\"col-md product__body product__body pt-3 bg-white mb-3 mb-md-0\">\n                                    <div class=\"text-uppercase font-size-1 mb-1 text-truncate\">\n                                        <a\n                                            href=\"https:\/\/riebu.fr\/books\/9782847699555\/Andrew-S.C.-Ehrenberg-ou-le-chantre-de-la-r%C3%A9plication\">EPUB<\/a>\n                                    <\/div>\n                                    <h2\n                                        class=\"product__title h6 text-lh-md mb-1 crop-text-2 h-dark\">\n                                        <a href=\"https:\/\/riebu.fr\/books\/9782847699555\/Andrew-S.C.-Ehrenberg-ou-le-chantre-de-la-r%C3%A9plication\"\n                                            tabindex=\"0\">\n                                            Andrew S.C. Ehrenberg ou le chantre de la r\u00e9plication\n                                        <\/a>\n                                    <\/h2>\n                                                                                                            \n                                        <div class=\"font-size-2  mb-2 text-truncate\">\n                                            <a href=\"https:\/\/riebu.fr\/authors\/38800\" class=\"text-gray-700\">\n                                                Albert C. Bemmaor\n                                            <\/a>\n                                        <\/div>\n                                                                        <p class=\"font-size-2 mb-2 crop-text-2\">\n                                        La premi\u00e8re partie de ce chapitre donne un expos\u00e9 de la place d\u2019Ehrenberg dans le milieu universitaire de l\u2019\u00e9poque. La deuxi\u00e8me partie reprend ses principales contributions, la troisi\u00e8me partie discute l\u2019apr\u00e8s-Ehrenberg et la quatri\u00e8me partie conc...\n                                    <\/p>\n                                    <div class=\"price d-flex align-items-center font-weight-medium font-size-3\">\n                                        <span class=\"woocommerce-Price-amount amount\">\n                                                                                            \n                                                3,99EUR\n                                                                                    <\/span>\n                                    <\/div>\n                                                                        <div class=\"product__rating d-flex align-items-center font-size-2\">\n                                        <div class=\"text-yellow-darker mr-2\">\n                                                                                                                                                                                    <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                    <\/div>\n                                        <div class=\"\">(0)<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"col-md-auto d-flex align-items-center\">\n                                                                            <a href=\"javascript:\" data-target=\"60082\"\n                                            class=\"text-uppercase text-dark h-dark font-weight-medium mr-4 add-to-cart\"\n                                            data-toggle=\"tooltip\" data-placement=\"right\" title=\"\"\n                                            data-original-title=\"ADD TO CART\">\n                                            <span class=\"product__add-to-cart\">Ajouter au panier<\/span>\n                                            <span class=\"product__add-to-cart-icon font-size-4\">\n                                                <i class=\"flaticon-icon-126515\"><\/i>\n                                            <\/span>\n                                        <\/a>\n                                                                                                        <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/li>\n                                                        <li class=\"product product__list\">\n                        <div class=\"product__inner overflow-hidden p-3 p-md-4d875\">\n                            <div\n                                class=\"product__link row position-relative\">\n                                <div class=\"col-md-auto product__thumbnail mb-3 mb-md-0\">\n                                    <a href=\"https:\/\/riebu.fr\/books\/9782847699548\/Russell-Belk---Un-chercheur-%22sacr%C3%A9%22\"\n                                        class=\"d-block\">\n                                        <img src=\"\/storage\/books\/covers\/9782847699548.jpg\"\n                                            class=\"img-fluid d-block mx-auto attachment-shop_catalog size-shop_catalog wp-post-image img-fluid\"\n                                            alt=\"image-description\">\n                                    <\/a>\n                                <\/div>\n                                <div\n                                    class=\"col-md product__body product__body pt-3 bg-white mb-3 mb-md-0\">\n                                    <div class=\"text-uppercase font-size-1 mb-1 text-truncate\">\n                                        <a\n                                            href=\"https:\/\/riebu.fr\/books\/9782847699548\/Russell-Belk---Un-chercheur-%22sacr%C3%A9%22\">EPUB<\/a>\n                                    <\/div>\n                                    <h2\n                                        class=\"product__title h6 text-lh-md mb-1 crop-text-2 h-dark\">\n                                        <a href=\"https:\/\/riebu.fr\/books\/9782847699548\/Russell-Belk---Un-chercheur-%22sacr%C3%A9%22\"\n                                            tabindex=\"0\">\n                                            Russell Belk - Un chercheur &quot;sacr\u00e9&quot;\n                                        <\/a>\n                                    <\/h2>\n                                                                                                            \n                                        <div class=\"font-size-2  mb-2 text-truncate\">\n                                            <a href=\"https:\/\/riebu.fr\/authors\/38801\" class=\"text-gray-700\">\n                                                Ahmed Benmecheddal\n                                            <\/a>\n                                        <\/div>\n                                                                        <p class=\"font-size-2 mb-2 crop-text-2\">\n                                        Belk est aujourd\u2019hui l\u2019un des plus productifs et influents chercheurs au monde. Malgr\u00e9 sa production gigantesque, et m\u00eame si Belk dit ne pas avoir une vision pragmatique dans la recherche, il est ais\u00e9 d\u2019identifier des axes forts dans ses publicati...\n                                    <\/p>\n                                    <div class=\"price d-flex align-items-center font-weight-medium font-size-3\">\n                                        <span class=\"woocommerce-Price-amount amount\">\n                                                                                            \n                                                3,99EUR\n                                                                                    <\/span>\n                                    <\/div>\n                                                                        <div class=\"product__rating d-flex align-items-center font-size-2\">\n                                        <div class=\"text-yellow-darker mr-2\">\n                                                                                                                                                                                    <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                    <\/div>\n                                        <div class=\"\">(0)<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"col-md-auto d-flex align-items-center\">\n                                                                            <a href=\"javascript:\" data-target=\"60083\"\n                                            class=\"text-uppercase text-dark h-dark font-weight-medium mr-4 add-to-cart\"\n                                            data-toggle=\"tooltip\" data-placement=\"right\" title=\"\"\n                                            data-original-title=\"ADD TO CART\">\n                                            <span class=\"product__add-to-cart\">Ajouter au panier<\/span>\n                                            <span class=\"product__add-to-cart-icon font-size-4\">\n                                                <i class=\"flaticon-icon-126515\"><\/i>\n                                            <\/span>\n                                        <\/a>\n                                                                                                        <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/li>\n                                                        <li class=\"product product__list\">\n                        <div class=\"product__inner overflow-hidden p-3 p-md-4d875\">\n                            <div\n                                class=\"product__link row position-relative\">\n                                <div class=\"col-md-auto product__thumbnail mb-3 mb-md-0\">\n                                    <a href=\"https:\/\/riebu.fr\/books\/9782847699531\/Frank-M.-Bass---Le-marketing-scientifique\"\n                                        class=\"d-block\">\n                                        <img src=\"\/storage\/books\/covers\/9782847699531.jpg\"\n                                            class=\"img-fluid d-block mx-auto attachment-shop_catalog size-shop_catalog wp-post-image img-fluid\"\n                                            alt=\"image-description\">\n                                    <\/a>\n                                <\/div>\n                                <div\n                                    class=\"col-md product__body product__body pt-3 bg-white mb-3 mb-md-0\">\n                                    <div class=\"text-uppercase font-size-1 mb-1 text-truncate\">\n                                        <a\n                                            href=\"https:\/\/riebu.fr\/books\/9782847699531\/Frank-M.-Bass---Le-marketing-scientifique\">EPUB<\/a>\n                                    <\/div>\n                                    <h2\n                                        class=\"product__title h6 text-lh-md mb-1 crop-text-2 h-dark\">\n                                        <a href=\"https:\/\/riebu.fr\/books\/9782847699531\/Frank-M.-Bass---Le-marketing-scientifique\"\n                                            tabindex=\"0\">\n                                            Frank M. Bass - Le marketing scientifique\n                                        <\/a>\n                                    <\/h2>\n                                                                                                            \n                                        <div class=\"font-size-2  mb-2 text-truncate\">\n                                            <a href=\"https:\/\/riebu.fr\/authors\/38800\" class=\"text-gray-700\">\n                                                Albert C. Bemmaor\n                                            <\/a>\n                                        <\/div>\n                                                                        <p class=\"font-size-2 mb-2 crop-text-2\">\n                                         Form\u00e9 au d\u00e9but des ann\u00e9es 1950 dans l\u2019un des meilleurs d\u00e9partements de marketing de l\u2019\u00e9poque, \u00e0 l\u2019Universit\u00e9 de l\u2019Illinois aupr\u00e8s du Professeur Converse, Bass est devenu un leader dans l\u2019application des m\u00e9thodes scientifiques au marketing. L\u2019obje...\n                                    <\/p>\n                                    <div class=\"price d-flex align-items-center font-weight-medium font-size-3\">\n                                        <span class=\"woocommerce-Price-amount amount\">\n                                                                                            \n                                                3,99EUR\n                                                                                    <\/span>\n                                    <\/div>\n                                                                        <div class=\"product__rating d-flex align-items-center font-size-2\">\n                                        <div class=\"text-yellow-darker mr-2\">\n                                                                                                                                                                                    <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                    <\/div>\n                                        <div class=\"\">(0)<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"col-md-auto d-flex align-items-center\">\n                                                                            <a href=\"javascript:\" data-target=\"60084\"\n                                            class=\"text-uppercase text-dark h-dark font-weight-medium mr-4 add-to-cart\"\n                                            data-toggle=\"tooltip\" data-placement=\"right\" title=\"\"\n                                            data-original-title=\"ADD TO CART\">\n                                            <span class=\"product__add-to-cart\">Ajouter au panier<\/span>\n                                            <span class=\"product__add-to-cart-icon font-size-4\">\n                                                <i class=\"flaticon-icon-126515\"><\/i>\n                                            <\/span>\n                                        <\/a>\n                                                                                                        <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/li>\n                                                        <li class=\"product product__list\">\n                        <div class=\"product__inner overflow-hidden p-3 p-md-4d875\">\n                            <div\n                                class=\"product__link row position-relative\">\n                                <div class=\"col-md-auto product__thumbnail mb-3 mb-md-0\">\n                                    <a href=\"https:\/\/riebu.fr\/books\/9782847699524\/David-Aaker---Efficacit%C3%A9-publicitaire,-capital-marque,-comportement-du-consommateur-et-lien-marketing-finance\"\n                                        class=\"d-block\">\n                                        <img src=\"\/storage\/books\/covers\/9782847699524.jpg\"\n                                            class=\"img-fluid d-block mx-auto attachment-shop_catalog size-shop_catalog wp-post-image img-fluid\"\n                                            alt=\"image-description\">\n                                    <\/a>\n                                <\/div>\n                                <div\n                                    class=\"col-md product__body product__body pt-3 bg-white mb-3 mb-md-0\">\n                                    <div class=\"text-uppercase font-size-1 mb-1 text-truncate\">\n                                        <a\n                                            href=\"https:\/\/riebu.fr\/books\/9782847699524\/David-Aaker---Efficacit%C3%A9-publicitaire,-capital-marque,-comportement-du-consommateur-et-lien-marketing-finance\">EPUB<\/a>\n                                    <\/div>\n                                    <h2\n                                        class=\"product__title h6 text-lh-md mb-1 crop-text-2 h-dark\">\n                                        <a href=\"https:\/\/riebu.fr\/books\/9782847699524\/David-Aaker---Efficacit%C3%A9-publicitaire,-capital-marque,-comportement-du-consommateur-et-lien-marketing-finance\"\n                                            tabindex=\"0\">\n                                            David Aaker - Efficacit\u00e9 publicitaire, capital marque, comportement du consommateur et lien marketing-finance\n                                        <\/a>\n                                    <\/h2>\n                                                                                                            \n                                        <div class=\"font-size-2  mb-2 text-truncate\">\n                                            <a href=\"https:\/\/riebu.fr\/authors\/14241\" class=\"text-gray-700\">\n                                                Catherine Viot\n                                            <\/a>\n                                        <\/div>\n                                                                        <p class=\"font-size-2 mb-2 crop-text-2\">\n                                        Les quelques pages qui suivent ont le double objectif de refl\u00e9ter la richesse des travaux de David Aaker et d\u2019en souligner les id\u00e9es-forces. Il \u00e9tait en effet difficile de rendre compte de mani\u00e8re exhaustive de l\u2019int\u00e9gralit\u00e9 des apports de l\u2019auteu...\n                                    <\/p>\n                                    <div class=\"price d-flex align-items-center font-weight-medium font-size-3\">\n                                        <span class=\"woocommerce-Price-amount amount\">\n                                                                                            \n                                                3,99EUR\n                                                                                    <\/span>\n                                    <\/div>\n                                                                        <div class=\"product__rating d-flex align-items-center font-size-2\">\n                                        <div class=\"text-yellow-darker mr-2\">\n                                                                                                                                                                                    <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                            <small class=\"far fa-star\"><\/small>\n                                                                                    <\/div>\n                                        <div class=\"\">(0)<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"col-md-auto d-flex align-items-center\">\n                                                                            <a href=\"javascript:\" data-target=\"60085\"\n                                            class=\"text-uppercase text-dark h-dark font-weight-medium mr-4 add-to-cart\"\n                                            data-toggle=\"tooltip\" data-placement=\"right\" title=\"\"\n                                            data-original-title=\"ADD TO CART\">\n                                            <span class=\"product__add-to-cart\">Ajouter au panier<\/span>\n                                            <span class=\"product__add-to-cart-icon font-size-4\">\n                                                <i class=\"flaticon-icon-126515\"><\/i>\n                                            <\/span>\n                                        <\/a>\n                                                                                                        <\/div>\n                            <\/div>\n                        <\/div>\n   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   <li class=\"page-item\">\n                            <a class=\"page-link\" href=\"https:\/\/riebu.fr\/get-filterd-books?page=7\">7<\/a>\n                        <\/li>\n                                                                                <li class=\"page-item\">\n                            <a class=\"page-link\" href=\"https:\/\/riebu.fr\/get-filterd-books?page=8\">8<\/a>\n                        <\/li>\n                                                                                <li class=\"page-item\">\n                            <a class=\"page-link\" href=\"https:\/\/riebu.fr\/get-filterd-books?page=9\">9<\/a>\n                        <\/li>\n                                                                                <li class=\"page-item\">\n                            <a class=\"page-link\" href=\"https:\/\/riebu.fr\/get-filterd-books?page=10\">10<\/a>\n                        <\/li>\n                                                                        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R\u00e9sultats\n<\/p>\n"}